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Checkout customizations in just a couple of clicks is the power Checkify merchants have. Sellers are making some really incredible transformations, based on their business needs and sales strategies.
Our team have recently wondered: what are the most common ones? What are the "must-haves"? So, we scraped some internal data in spring 2026, and are delighted to share some first-party usage-based analytics and insights.
The features listed below are internal to Checkify, and are focused on highlighting the modifications of checkout and thank you pages’ appearance. They don’t include such changes as connection of payment processors, enabling integrations or usage of custom scripts on Checkify, and many others. Only the most popular UX improvements have been selected.
So, let's have a look inside the top 11 features:
- Change brand images.
Where to find: Admin > Customization > Design settings
- Change color theme.
Where to find: Admin > Customization > Design settings
- Enable custom text bar.
Where to find: Admin > Customization > General settings | Page settings
Where to edit: Admin > Localization > Motivators
- Preselect email / SMS marketing opt-in checkbox.
Where to find: Admin > Customization > General settings | Page settings
- Enable a field on the checkout page to receive messages from buyers.
Where to find: Admin > Customization > General settings | Page settings
- Display a cart reservation timer (countdown).
Where to find: Admin > Customization > General settings | Page settings
Where to edit: Admin > Localization > Motivators
- Remove “© Checkify” label from checkout.
Where to find: Admin > Settings > Custom domain | Checkify branding
Note: the logo can be removed from checkout only after successful custom domain verification.
- Display delivery instruction on thank you page.
Where to find: Admin > Customization > General settings | Delivery instruction
- Change theme fonts.
Where to find: Admin > Customization > Design settings | Font options
- Add refund / shipping / privacy policies, terms of service.
Where to find: Admin > Customization > General settings | Footer links
- Hide labels (names of blocks) on the checkout page.
Where to find: Admin > Customization > General settings | Hide labels
Conclusion
The checkout page isn't just a place to pay. It’s the final handshake between a business and its customers. Checkify’s customization tools allow merchants to move beyond "generic" and build a flow that reflects their unique brand identity. Whether sellers are using visual branding (fonts, colors, and imagery) to build trust, conversion triggers (like cart timers) to drive urgency, or marketing shortcuts (like pre-selected opt-in), the goal remains the same: frictionless sales. By strategically hiding unnecessary fields and removing "label noise," businesses create a minimalist, distraction-free environment. In the world of e-commerce, a cleaner checkout leads directly to higher conversion rates. It’s time to stop just processing orders, but to start optimizing for the experience.
